Runway highlights from the AREA SS17 presentation at MADE New York.
This season, Area created a worm’s eye view of the future. A make-believe era where urban stars of the Naughties fuses with a paleo-futuristic interpretation of a 70’s Motown throwback. It’s that imminent period when our grandchildren start being “retro” and our personal pop-cultural experiences form a timeline of antiquity. The look is a refreshing attempt at speaking a new language. In this age we live in, where trends have nestled into an infinite cycle of casual functionality, it feels as if the fashions of today could blend in at any time over the past 35 years — with this collection, Area is encouraging our decade to leave a legacy of it’s own.