Fresh of the heels of MADE Sydney, designer Ella Maximillion and SETTINGS˚ have started a guerilla runway series. The concept is shooting a traditional runway in a non traditional setting using video and photography with a featured DJ playing a live exclusive runway Mix.
The duo shoots in abandoned warehouses and jump the fence of construction sites to shoot in a ‘free’ venue, hosting a runway of street cast models to an audience of no one. There is no list of invites, with the Internet being the front row of these runway shows that are released without prior warning online.
The content is released out of season and showing is free to the designer/stylist. The purpose of this is to achieve a sharing of resources within the fashion community in Sydney. Similar to MADE, the concept frees creatives from the structures in the industry that are now limiting designers.
The first collection is the new ELLA MAXIMILLION SS18+ range, with exclusive mix by SETTINGS° artist TOMMY.