New York’s latest designer to steal our hearts.
California-born Giovanna Flores is a recent Pratt graduate whose designs were recently worn by Rihanna on SNL. She not only captured the attention of MADE designer Adam Selman, but she was put in contact with Mel Ottenberg, Rihanna’s stylist. Her quirky designs are continuing to bring a lot of attention to this NYC-based designer — she plans to keep her pieces handmade rather than mass-produced, engaging with her clientele on a personal level. Here, photographer Chandler Kennedy from the MADE Tribe is back at it. Check out her photo series of Giovanna’s latest collection lookbook exclusively for MADE NEW YORK and read our Q+A with Giovanna below.
Describe your GIOVANNA muse.
I love bag ladies in cities, all the colors and layers.
What can we find on your mood board?
I take a lot of photos of trash and guys in really big pants.
As a designer, how have you changed from your first collection until now?
Besides not having the structure and demands of school, I’ve started to want to disengage from the typical steps of the fashion system and create my own pace for developing my clothing.
Each of your collections vary visually in their lookbooks. Describe your thought process behind curating the visuals for a collection.
When I shoot a collection I try to find a location that sets the stage for the clothing and evokes the feeling I had when I was making them. It becomes about isolating certain elements taken from real life and presenting them, which takes a big part in making both clothing and sculpture for me. I am very impulsive when I work- I move things in and out of the shoot, adjusting constantly- so shooting the clothes on myself makes sense. It also gives me this insight when I lay the clothes out and style them myself; it’s like the first time all of the pieces are having a conversation with each other and me.
If you could dress anyone for any occasion, who and where would you choose?
It is exciting for me to think of someone styling a piece of mine with pieces from their own wardrobe. I don’t have anyone or any place in mind, but I would love to put clothing into the hands of people who are creative and not afraid of taking risks with their style.
Favorite article of clothing to design?
I think more about colors and textures when I am making rather than what I will end up with. It’s different all the time because I don’t plan much. At times I’ll end up with 15 pairs of pants and two shirts, which is a problem, and I have to be like “no more pants” to myself.
What’s the first thing you do when you wake up and the last thing you think of before bed?
I check the time when I wake up. I always wake myself up at like 7:30, but for some reason when I wake up my first instinct is to think that I overslept. I usually fall asleep to Chopped or some TV show – Grey’s Anatomy, something like that.
For more Giovanna, check her site here.