Defiance in its prime
Never one to shy away from the unconventional, New York native and cult-favorite Hood By Air has been out and about since its dramatic 2016 MADE LA appearance. Most recently, HBA designer Shayne Oliver was tapped to create a special capsule collection for Helmut Lang to be revealed this coming September. Having unexpectedly halted its Paris Fashion Week presentation, the streetwear brand has made its mark elsewhere around the world. According to attendees, it was approximately halfway through HBA’s Miami Art Basel presentation in December last year when Oliver plunged into the Delano’s hotel pool – fully clothed of course – and joined by a slew of the show’s models.
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This was indeed a continuation of HBA’s well-known defiance. Earlier in the year the label showcased a capsule collection with PornHub at their spring showing in New York. A star-studded front row including Naomi Campbell and Jaden Smith were treated to the showcase which was themed ‘wench’ and had a strong hold on balanced monochromatics and primary colors.
Designer: Hood By Air