Q+A with founder Erin Magee on her FW 2016 Capsule collection starring muse Coco Gordon Moore.
Founded in 2008 by Erin Magee, MadeMe is a label that makes clothes for girls who gravitate towards the skate scene. In the daytime, Erin, the designer, works as the Director of Production at Supreme — a post she has held for the last 11 years, and after-hours, she designs and produces a label inspired by 90s girl power icons like Patti Smith and Kim Gordon.
Featuring Coco Gordon Moore and photographed by Ricky Saiz, the MadeMe x X-Girl capsule collection for FW 2016 is an ode to the spirit of the cult 90’s girl streetwear brand. Gordon Moore, the 22-year-old daughter of X-Girl co-founder Kim Gordon, appropriately stars as “it girl” muse for the dreamy campaign.
You exclusively shoot cool young women. What draws you to these girls for the brand?
Young girls that have great natural style and are doing cool things, art, music, photography, etc.
Feminist no-fucks given and youth culture have been real influences on your aesthetic. Where do you draw inspiration lately?
Youth, Music, Fashion, Culture. Past and present.
MADE Sydney is all about skate, fashion, music…so, thoughts on skater boys. Fan or not a fan?
Skaters? I like Skaters.
What are some of your favorite brands?
Designers to watch?
Last thing you watched?
Ru Paul’s Drag Race All-Stars – Finale!
If you could choose an album or song that reflects the MadeMe x girl collection what would it be?
Sonic Youth – Sugar Kane
Who should we be following on Instagram?
Photography: Ricky Saiz