Get to know Iconic Classics.
Designer Pun Sarasas started Iconic Classics as as a medium through clothing, to celebrate positivity and empower creativity — also to keep a close relationship with music.
Iconic Classics is an ever-growing library of classic wardrobe pieces for men and women. The label designs and produces new editions without schedule or agenda. Each release is centered on a music subculture that has shaped a particular genre of style. Iconic Classics is a project artistically directed by Pun Sarasas, who previously worked for The Row, Céline, Azzedine Alaïa and is based in New York City.
Edition 1 of the ‘Iconic Classics’ absorbs the transcendent era of California cults and communes of the 60s and 70s, with the allure of psychedelia and a punch of funk and western. It advocates for an ever so needed new universe of positivity. Iconic Classics becomes a subcultural movement, a wave of liberation where intellect is abandoned and we communicate with emotion.
Read our Q+A with designer Pun Sarasas below and trip out.
What’s the most “Hollywood” thing that’s happened to you?
Probably when I attained enlightenment at a strip club called Crazy Girls. Chills…
LA is the land of cleanses, cults and celebrities. How do these things play a role in your brand?
Edition 1 brewed from my obsession with Father Yod and the source family. I love how this cult was a product of an organic restaurant that happens to be a celeb “hot spot”. I’d like to think Iconic Classics honors the same contradiction.
What does the Chateau Marmont symbolize for you?
The Chateau Marmont has seen the best and the worst of rock’n’roll history. It feels right to have embeded an Iconic Classics pop up within the walls of the Chateau.
Can you explain the meaning behind “Iconic Classics”?
Iconic Classics is a ‘Pun’ for Iconoclastic.
What message do you seek to convey with your designs?
For now, I seek to remind you to LOVE YOUR LIFE and ALWAYS BE TENDER.
When is the last time you got “psychadelic”?
What makes a good trip vs. a bad trip?
Should I really be answering this question lol?
How do you position your line within the fashion industry?
I’m that retired hippie/ drum circle master that sells his “hobby” on Etsy.
What’s on your studio soundtrack?
We’re going through all of the Born N’ Bread morning show episodes on NTS RADIO. It’s giving me LIFE.
What’s a piece of advice you would give for younger designers starting out?
POS VIBES ONLY and it takes time…
What’s on your holiday wish list?
A Birkin bag. Long story…