See what went down behind the scenes in NYC.
Catch up with Matthew Dillon Cohen, the 21-year-old who directed Leaf ft. Lil Yachty’s new music video for “Nada.” As Leaf puts it, “this video is about all types of women in New York coming together. They don’t have to be any specific type of girl to be part of MBM. Just be independent.” The duo bounce through a technicolor NYC with a gang of Leaf’s girlfriends from her MBM (Magnet Bitch Movement) in this dope video you won’t want to miss.
Check out MADE’s exclusive Q+A with director Matthew Dillon Cohen and read up on his music of the moment, how he broke into filmmaking and his OG interview with Outkast.
What’s on your playlist right now?
Metronomy, TOPS, Beshken, and Michael Uzowuru
How did you get started making videos?
It all started with a Youtube channel I started in 2007. I was vlogging about sneakers and music, I was 12. A couple years after I started interviewing some of my music friends, a couple years after that those artists blew up. When I moved to New York City I wanted to produce, and direct videos so I just begged those artists to let me do so and that was the start.
Who is the next rising star?
Gus Dapperton and NoMBe
What’s the vibe at the moment?
Working is the vibe. Not being broke is the vibe. Being nice to people is the vibe.
How do you “stay woke”?
Keep my windows open, these streets loud as hell.
Biggest accomplishment of your career thus far?
I interviewed Outkast back in my interview days, I’m still shook that happened.
Favorite Instagram accounts?
@gabtam, @philiplpost, @dalyabenor, @heyphilchang @gregconstantine, @packdrawn
What do you do when you’re not filming?
Tending to the plants in my garden.
What is your inspiration process when you start making a video?
For music videos It always starts with the location. Each song has a specific sound, that to me correlates with a space. Once I have the location figured out, I can start thinking about what I want to happen there and who will be in it. I try to let the song inform as much of the visual as possible.
Bootsy Collins, AlunaGeorge and Darren Aronofsky
What’s the magic of New York?
To me the magic is being surrounded by a population who is hustling and trying to make it. Everyone is connected; it’s hard to walk down the street and not see someone you recognize. Funnily enough, this video came about after I finished playing ball on Bowery one day and ran into Leaf (who I had not seen for years) on the street. We caught up briefly and she told me about her upcoming record with Yachty and how she was looking for someone to direct the video. A month later we shot the video. That’s just one of the many surreal elements of living in NYC, where things can just fall into place like that.